One of the biggest challenges for business owners is choosing the computer system that will best serve the needs of the business. Whether it is a single store or a chain of stores, the decision on the system that will accompany you is significant, and it is desirable to choose correctly from the first moment, since changing the system in later stages may result in financial expenses and the loss of important information. However, if it turns out that a wrong choice was made – it is important not to continue working with a system that is not accurate to the needs, but to make the change as early as possible.
There are many systems on the market that are sometimes difficult to differentiate between them, but if we take a deep look and define the exact needs of your business, we can know exactly what to look for.
So here are the 5 things that must be in a business management system:
1. One system – it may sound basic, but you will be surprised to find out that there is a large variety of systems that handle only one part of business life, and one of the biggest mistakes is to purchase separate systems. The biggest difficulty in maintaining several systems is their synchronization, especially when the business is facing growth. In the growth phase, you will find that the mixing of the systems becomes very difficult to manage and you will be forced to move all the data to another system. The right solution is one unified system, which combines a cash register system (POS – Point of Sell), an ERP system for inventory and profitability management, a CRM system for customer management and enables a perfect connection to your trading website.
2. Invest in accurate customer management from the first moment – the number one truth in marketing is that it is always easier to increase the income from an existing customer than to acquire a new customer. Many businesses make the mistake of investing huge efforts in acquiring new customers, instead of cultivating existing customers and increasing their revenue. An accurate CRM system for the needs of a store, unifies the sales data with the identity of the customers, and allows us a variety of marketing activities with our customers, increasing their preference and loyalty, and finally increasing the income from them. A loyal and satisfied customer is a customer that is worth much more to the business than a new customer. The first customer becomes an ambassador, and thus the investment in him becomes even more worthwhile.
3. Inventory management – The importance of inventory management in a real-time system cannot be said enough. The ability to know at any given moment what is in stock is critical to the existence of any store, and even more so today in the era of online ordering. This ability must not be compromised, because it is the only one that allows you to support online orders in a really good way and manage your store at the same time. In addition, it is advisable to look for a system that allows you to define minimum and maximum quantities of your inventory, and this is so that the system will alert you when goods must be ordered and when they are not needed, thus saving money on unnecessary orders on the one hand and avoiding emergency situations on the other.
4. Active versus passive system – it is also possible to record income, expenses, inventory and tasks with "passive" tools such as Excel. But an active business management system can identify opportunities and improve your profitability. For example, a system that allows you to predict the next purchase date of your customers, you can promote sales effortlessly and create an exceptional service experience for your customers. Equally, a system that allows you to know the profitability per product can significantly facilitate the pricing of your products and thus increase profitability easily.
5. Ease and simplicity – the system should serve you and not the other way around. If your employees complain that they are tired of updating the information in the system, if you have a feeling of confusion every time something needs to be updated, the system is probably not suitable, and it is better to choose something more intuitive. How do we know before we start? no problem. Choose a system that allows a free trial before committing. In this way, you can examine in depth the suitability of the system for your needs, the employees', and the business's needs.
Boss's system is one of the innovative systems that enables everything – and much more.
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